This paper will service the 4 S marketing model in the service of a serious delay, deception and more vehicle maintenance, regular maintenance muddle through, the rescue maintenance is not implemented, the problem of immature technology in general, proposed to develop high-quality after-sales service goals, Control the quality of products, the pursuit of high-quality service quality, and to provide personalised service improvement strategy.
This paper will service the 4 S marketing model in the service of a serious delay, deception and more vehicle maintenance, regular maintenance muddle through, the rescue maintenance is not implemented, the problem of immature technology in general, proposed to develop high-quality after-sales service goals, Control the quality of products, the pursuit of high-quality service quality, and to provide personalised service improvement strategy.